Likewise, the company is positioned as a leader in this segment, focusing efforts to serve most of the Foodservice niche, neglected by other players in the market.Īccording to the company itself, this differentiator gives the retail division a competitive advantage over the main players in the market. In response to this, Grupo Barfar connects with an important neglected niche that is all those institutional players (restaurants and small food businesses). While the retail store sector in Mexico appears very fragmented, the participation of players in the industry amounts to significant numbers, with SuKarne and Kekén being the largest competitors.
In recent years, the weight of value-added meat products has increased in the market.Īs a result, Grupo Bafar has carried out acquisitions of value-added product brands, as well as the development of new and better products to stay competitive and position itself as one of the leaders in the sector. The industry and the participants in the animal protein market have been evolving and adapting to the new demands of its consumers.Īccording to the company, organic growth and various acquisitions in the industry are recurring practices of competitors aimed at developing new and better products that in turn have a differentiator compared to their competition. More than anything, the company competes on the basis of product quality, innovation, brand recognition and loyalty, the effectiveness of marketing, advertising and promotional activity, the ability to identify and satisfy consumer preferences. In addition to competing with big name brands, it competes with smaller brands, local producers, and other companies. On the other hand, its competitors in the commercial space are SuKarne stores for Grupo Viz and RYC stores for BIF, Gran Bodega for La Pastora stores, MaxiCarne stores for CarneMart, Super González for Casa Hernández. In short, Grupo Bafar is one of the main food companies in Mexico integrated from the industrialization, distribution and commercialization of food with a solid participation in the national and international market and backed by 35 years of experience. Thus, the shopper always has the brand in mind and avoids taking long trips into the supermarket in search of this type of product.The main competitors of Grupo Bafar in its segment of food products are Sigma Alimentos, a subsidiary of Grupo Alfa, through its main brands Fud, San Rafael and Chimex, and Qualitia Alimentos, with its brands Kir and Zwan.
QR codes were placed on the graphics that give you more ideas for delicious recipes. Which are ideal to combine and prepare dishes. The islands were placed in the main aisles of the supermarkets, to have at hand all the products of the CHIMEX line of chorizos as well as other products such as: eggs, tortillas, cheeses. El objetivo es poner al alcance del shopper todos los productos necesarios para preparar alimentos deliciosos con la línea de chorizos Chimex. Solutionĭiseñamos y produjimos islas combinando Coolios (refrigerador de cartón que enfría) con dos exhibidores metálicos a los lados para productos en caliente, mostrando ideas de como combinar la línea de chorizos CHIMEX con otros productos y cocinar platillos deliciosos.
Productos chimex how to#
Promote the improved flavors of Sigma's Chorizo Chimex with a striking activation in supermarkets, giving the shopper ideas on how to cook them and what to combine them with.
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